How to Create a Pitch Deck: A Step-by-Step Guide
By Bill Anderson, FCCA, Chief Executive Officer, Assetica — 2024-07-31
Assetica crafts pitch decks that captivate and highlight your value, financials, and growth prospects for maximum investor appeal.
What Should a Pitch Deck Include?
A pitch deck that works for UAE and Gulf investors should contain: a clear problem statement and your solution; market size in the UAE and target region; your business model and revenue streams; financial performance to date with key metrics; three to five year financial projections with assumptions; your competitive advantage; team credentials and relevant experience; your funding ask with a clear use of funds breakdown; and a defensible valuation supported by financial modelling.
What Dubai and Gulf Investors Look for in a Pitch Deck
Family offices, venture capital, and institutional investors in Dubai look beyond the story to the numbers. They expect detailed financial models with clearly documented assumptions, a realistic valuation grounded in comparable transactions, and a founder team that demonstrates deep understanding of the regional market. Decks that include UAE-specific market data, localised financial projections, and evidence of regulatory compliance consistently outperform generic pitches.
Frequently Asked Questions
How many slides should a pitch deck have?
For most funding rounds in the UAE, 12 to 15 slides is optimal. This gives sufficient depth to cover your business model, market, financials, and team without losing investor attention. A separate detailed financial model and data room should be available for investors who progress to the next stage.
How does Assetica combine pitch deck development with business valuation?
Assetica uniquely integrates financial modelling and independent valuation into the pitch deck development process. This means your funding ask is supported by a defensible, independently derived valuation rather than a number picked to suit your fundraising target. Investors respond significantly better to valuations that are grounded in methodology.
Speak to Assetica about Pitch Deck Advisory
Assetica is an independent business valuation firm in Dubai. We do not audit and we do not broker deals, so the number carries no conflict. Read more about pitch deck advisory, or book a free scoping call. Standard reports are issued in five to seven business days.